How does lonely planet make money

Log into your account. Password recovery. Net Worth Spot. Updated November 1, What is Lonely Planet's net worth? Has the golden age of travel faded along with those traditional travel information resources? Not quite — lots of places that once seemed wildly exotic may now seem boringly mundane, but anybody who wants to leave the crowds behind can still do it.

There are plenty of destinations that, far from being overtouristed, fervently wish they could move out of the undertouristed bracket. Even big destinations such as India and China have amazing locales that still seem to be waiting for their first tourist. Or at least first foreign tourist; these days tourism is definitely not a purely rich-world activity.

Not to mention my own selfish travels, places I go simply because I want to. Two months ago, that meant the futurist-modernist-rationalist even fascist architecture of Asmara in Eritrea. Or a few years ago I island-hopped through the northern Solomons and landed on a beach on the Papua New Guinea island of Bougainville. It was. Tony Wheeler is a trustee of the Global Heritage Fund , which preserves heritage in developing regions as a means of helping local communities.

Are guidebooks like Lonely Planet still relevant today? Share your thoughts — and your memories of pre-internet travel — below. Manage cookies. I did much of it by myself, which also set me apart. All of those years of putting in the work to build a brand for solo female travellers paid off and these days my business as a whole — including adventure tours for women, two books, my photography course, a YouTube channel, and my blog — generates a six figure turnover.

Most campaigns have more to do with offering my photos, words, video, and Instagram stories as a whole package. These days, Instagram has blown up in terms of those who are using it to try to make a living. In my case, that meant having a blog and products that I could offer as well. It can be a very powerful part of a whole, but it can rarely be an entire income source. But the planet will be lonelier without the inspiration that the publisher generated with its magazine and titles such as Amazing Boat Journeys and Dark Skies: A Practical Guide to Astrotourism.

When this wretched crisis is over, we may begin a new era where travellers will be hungry for resources they can trust, in particular guides researched and written by professionals.

Meanwhile, the brilliant people working for Lonely Planet as writers, editors or cartographers in London or Melbourne will move on, dissipating the knowledge and experience that is so critical in travel. I have no access to the harsh realities of profit and loss in travel publishing, an industry eroded by the ready availability of online information.

But I sense the commercial decision may be too hasty.