When was adidas registered

Apparel for record breakers? Now, how about something to kick with? Consider it done. Just in time for the event, adidas presented a new logo that was here to stay: the Trefoil. Then, symbolizing performance. Today, the adidas Originals collection stands for lifestyle and street. Times may change, but trefoiled quality will always remain.

The man who almost single-handedly redefined the sporting goods industry and lifted the benchmark by a mile left behind a flourishing company. Following the booming fitness trend, women around the world work out in the Reebok Freestyle while fitness professional Gin Miller became the face of Step Reebok.

In that year as well, the North American region of the Adidas Group generated 24 percent of the company's retail net sales. Footwear and apparel are two of the Adidas Group's biggest segments. In , the company produced million pairs of shoes worldwide and million units of sports apparel. This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.

Number of retail concept stores of adidas Group worldwide. Competitors Revenue of Nike worldwide. Interesting statistics In the following 6 chapters, you will quickly find the 36 most important statistics relating to "Adidas". Statistics on the topic. Market overview Size of the athleisure apparel markets in the U. The adidas Group's net sales worldwide from to Share of adidas' net sales worldwide in , by product type.

One early success was the iconic Superstar sneaker , that started its life as a technical basketball shoe. The Superstar soon crossed over into street fashion and its iconic status was confirmed when US hip hop group Run DMC started to wear adidas as part of their signature look. This event kickstarted the first-ever endorsement deal between a music act and a sports company and began a life-long relationship that continues to this day.

Horst Dassler died unexpectedly in , aged just Between and , the remaining Dassler family members sold their majority shareholding and for the first time the company was no longer owned by the Dassler family. The following years were a difficult period for the company. Poor decisions made by the new management led to a record loss in and almost led the company to bankruptcy. Help arrived in the form of Robert Louis-Dreyfus who took over the company reins in With his partner Christian Tourres, he realized that adidas did not need to be reinvented.

It simply needed to focus on what it was already doing well. The innovation already going into adidas shoes and apparel became the focus, and this helped steer the business back to growth. In , six years after becoming a corporation, adidas went public. This was also the year of the first adidas website, and a year later in , the Badge of Sport was adopted as the company logo.

Whilst adidas may not have communicated their amazing products well in the early 90s, some of the most successful adidas concepts were actually born in this era. In , adidas acquired Salomon Group in a deal worth m Deutschmarks. The acquisition brought with it the brands Salomon, TaylorMade, Mavic and Bonfire, opening up new opportunities in snow sports and golf. The group of companies then became known as adidas-Salomon AG. The value of the adidas-Salomon AG stock had climbed a long way since the difficult years of the early 90s.

Adidas has remained there ever since. In partnership with the town of Herzogenaurach, adidas-Salomon AG purchased a former US military base on the outskirts of the town and started to build their new headquarters. The staff moved in in and the campus has been extended multiple times since then.

Key adidas shoes from that period include the launch of the adizero and the F50 football boot, which was released in time for the European Championship. It is a mantra that is still guiding the company and its employees today. In , adidas made the decision to divest the Salomon part of its portfolio, and excluding the golf label Taylor Made sold those brands to Amer Sports.

A year later, adidas acquired Reebok, bringing together two of the most historic sports brands in the industry. In June the company was renamed adidas Group. Some innovations in the sporting goods industry are so unique and successful that they become part of a brands identity.

For adidas shoes, that innovation is the energy return cushioning midsole called Boost. This began a period of enhanced collaboration that still continues to this day. Kasper came to the adidas Group from the leading consumer goods company Henkel and began a period of transformation in the company to drive success in the digital era. The company celebrated its 70th year with a huge party on its campus in Bavaria. He started using well-known athletes as advertising for his products. Aggressive publicity became one of the cornerstones of his corporate policy.

From now on, Adi Dassler came up with a product innovation for every major event, documenting the superiority of adidas footwear. In constant contact with active athletes in a wide variety of disciplines, he developed the optimal shoe for almost every sport. From the mid s, adidas also started producing apparel for competition and training. Ball production began in , and ever since the Official Matchball at all major soccer events has been an adidas product.

Adi Dassler died in , at the age of Carrying on his heritage and his ideas, his name and his developments will continue to help athletes in their efforts to push the limits of performance, on into the new millennium. Horst Dassler perfected the opportunities offered by sports promotion.